Walt’s obstacles to Internet as replacement for TV
Walt’s obstacles to Internet as replacement for TV
1> Doesn’t easily connect to the TV
2> Consumer resistance to ads
3> US is a 3rd World Broadband Nation
#1> My friend Scott Converse has an interesting solution for this one.
#2> Is not exclusive to TV. Pick a site any site and find me a relevant non-intrusive ad. The Internet has not solved this yet either. Ok maybe a google search ad – that is certainly as relevant as it gets.
#3> Is a huge problem with International competitive consequences. Are our MSOs and Carriers in a position to solve our International digital divide challenge?
Technorati Tags: TV, Walt Mossberg
Read MoreBattlestar Galactica and Video Revenue Models
I’m a huge SciFi fan and love Battlestar Galactica. In fact, I discovered the series on bittorent a full year before the show ever aired here in the US. The show first aired on the BBC in the UK before the SciFi channel finally picked up the series here in US.
Recently I missed an episode so I decided to download it off of iTunes for $1.99.
This got me thinking about the revenue models of 1 hour video shows and content in general. If we break it down to revenue/ show/ user we get this.
My assumptions for the Ad Rev model were – CPM = $25, 16 commercial minutes per 1 hour, or 32 30 sec spots/ show.
So a couple of points here.
1> When I looked up on Piratebay.com , every episode of Battlestar (seasons 1-3) was available for free download. Content creators must always remember ALL CONTENT, even theirs, is ALWAYS available for free. You need to bring more to the table than just the the content!
2> As a consumer I would pay 80 cents per hour of ad free video content all day long for shows that I’m passionate about. Figure, 3 hours a day, 30 day a month = $72/month – that’s way less than my current cable bill of ad filled content and frustrating IPG.
Respect my attention!
Technorati Tags: advertising, Battlestar Galatica, Bittorent, cableTV, iTunes, Media 2.0, web video
Read MoreThe Future of TV
tvRSS
We don’t need no stinkin’ antenna, dish, or cable subscription. We don’t need no stinkin’ TiVo, PVR, iTunes Video Store or YouTube.
Just subscribe!
Technorati Tags: RSS, TV, web video
Read MoreVideo In-Stream Ads Suck
Web Video Viewers Annoyed by In-Stream Ads
Though in-stream ads are popular with advertisers, a new study shows that viewers do not share that enthusiasm.
A study by Forrester Research discovered that 80 percent of web video viewers said in-stream ads – those placed before and after video clips – were “annoying,” and 75 percent said they ignore them,
Surprise, surprise intrusive in-stream video advertising doesn’t work… in fact it annoys the audience!
Cnet can you please turn them off now!
Technorati Tags: advertising, web video
Read MoreIt’s like Deja Vu all over again ;-)
March 31, 1999
Yahoo to acquire Broadcast.com for $5.7 billion
October 25, 1999
Excite@Home Buys Blue Mountain Arts for $780 Million
October 9 2006
Google to buy YouTube for $1.65 billion
Technorati Tags: Google, Deja Vu, Valuations, Yogi Berra, YouTube
Read MoreBroadcast Television is Dead – The BIG Problem: Why Paul Scrivens Is Smarter Than Les Moonves
chartreuse (BETA) » Blog Archive » The BIG Problem: Why Paul Scrivens Is Smarter Than Les Moonves
Broadcast Television is Dead!
George Gilder proclaimed the exact same thing in his 1994 book Life After Television. This is not a new concept.
Our current Broadcast Television system evolved in the Industrial Age world of scarce Mass Media where content was expensive and difficult to produce and distribution was scarce and controlled.
Today in our Information Age world of abundant easy and cheap to produce content, and abundant friction free direct to consumer distribution, it’s not surprising that the Broadcast TV will die. Where’s the value prop on either end (consumer and producer)?
In the simplest terms this:
Content Producer—->Consumer
Will replace this:
Content Producer –> Broadcast Network —>Affiliate Broadcaster——>Cable/ Sat (90% of distribution) —–> Consumer
Classic disintermediation…;-)
Advertisers/Marketers have no choice….. Broadcast Television is dead! Mass Media is dead. The whole concept of “branding” mass appeal products to a mass audience is dead. Perhaps given the abundance of content choice, intrusive advertising is dead…
Welcome to world of Media 2.0!
Technorati Tags: Advertising, Broadcasters, Distribution, Media 2.0, Social Media, Traditional Media, TV, Videoblog
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