Emerging Advertising Mediums on the Internet and Outernet

Posted by David Henderson on Nov 15, 2006 in Advertising, All, Digital Signage, Media 2.0 | 1 comment

In $Billions

Source: IAB, eMarketer, Frost & Sulivan, and David Henderson Estimates

Recently, I’ve been working with a company SeeSaw Networks and doing some research in the Digital Signage space. SeeSaw Networks is the brain child of founder Jeff Dickey, who is one my old friends from the early early Internet days circa 1995 DoubleClick. Not surprising SeeSaw is attempting to aggregate Digital Signage ad inventory into a national network – kind of the DoubleClick of Digital Signage only more of an self-serve Exchange model versus a Rep Model.

I find it surprising that all the hype these days in the interactive advertising business is around Internet Web Video and Social Media opportunities. No one’s talking about the Outernet opportunity. Unlike Web Video where the early research indicates that in-stream ads annoy 75% of viewers, early Digital Signage research indicates just the opposite. In fact, Digital Signage ads are looking like a great way to reach the elusive 12-34 demographics!

Technorati Tags: 12-24, advertising, Digital Signage, Social Media, Video, Web 2.0, web video