Lijit Closes $7.1 Million Series C Round
Lijit Closes $7.1 Million Series C Round – Readies Advertising Network – ReadWriteWeb
Written by Frederic Lardinois / August 12, 2008 11:13 AM / 1 Comments
lijit_logo.jpgLijit, which provides search services to bloggers and blog networks, announced today that it has closed a $7.1 Million series C round led by Foundry Group. Lijit had raised a small Series A round in January of 2007 and a larger $3.3 million Series B in July 2007. With this new round, Lijit is planning to use this new influx of money to finance the launch of its search-powered ad network.
Congrats to Todd Vernon and all our friends at Lijit!
Where’s the party? 
Media is actually a triathlon – consume, produce, share – My TV has no Mouse
Gin, Television, and Social Surplus
This is something that people in the media world don’t understand. Media in the 20th century was run as a single race–consumption. How much can we produce? How much can you consume? Can we produce more and you’ll consume more? And the answer to that question has generally been yes. But media is actually a triathlon, it ‘s three different events. People like to consume, but they also like to produce, and they like to share.
Although experiencing this via a liner video is somewhat ironic, you must stop what you’re doing right now and watch this video.
From now on, that’s what I’m going to tell them: We’re looking for the mouse. We’re going to look at every place that a reader or a listener or a viewer or a user has been locked out, has been served up passive or a fixed or a canned experience, and ask ourselves, “If we carve out a little bit of the cognitive surplus and deploy it here, could we make a good thing happen?” And I’m betting the answer is yes.
Wow, I’ve been writing about consumer attention scarcity up here the past few years. Clay talks about this concept of cognitive surplus which at the end of the day is reallocated attention from pure consumption to a consume, produce, and share model.
Just like in the Matrix where there is no spoon, in the mass media matrix there is no mouse.
Technorati Tags: Attention, Clay Shirky
Clay Shirky
Clay Shirky, cognitive surplus, Media 2.0, mouse, TV
Social Feed Overloaded
Dude, I’m plugged into all my lifestreams. 
Help!
Technorati Tags: Facebook, Alert Thingy, snitter, socialthing, twhirl, twitterlocal
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Walt’s obstacles to Internet as replacement for TV
Walt’s obstacles to Internet as replacement for TV
1> Doesn’t easily connect to the TV
2> Consumer resistance to ads
3> US is a 3rd World Broadband Nation
#1> My friend Scott Converse has an interesting solution for this one.
#2> Is not exclusive to TV. Pick a site any site and find me a relevant non-intrusive ad. The Internet has not solved this yet either. Ok maybe a google search ad – that is certainly as relevant as it gets.
#3> Is a huge problem with International competitive consequences. Are our MSOs and Carriers in a position to solve our International digital divide challenge?
Technorati Tags: TV, Walt Mossberg
Read MoreThe Official Facebook Petition to ban the inviting of friends on Applications
What are these guys a thinking? A conversationless group?
Facebook (contact info indicates) creates a group to gain support for banning all app invites with absolutely no conversation features – no wall – no discussions. So what do these 1M members think about this issue? We’ll never know. I’m sure FB platform developers are thrilled with this!
Technorati Tags: Facebook Developers, Facebook Group, Facebook Platform
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