Interesting 3.0 Models I found while RSSing today
I found this one in the comments to Nic Card’s post – The semantics web.
In the current discussion of Web 1.0 vs Web 2.0 vs Web 3.0, here is my quick and not particularly clean definition:
* Web 1.0: Streams of information
* Web 2.0: Streams of interaction
* Web 3.0: Streams of interpretationThat’s all for tonight. You may go home now.
If you think of these as being additive this works quite nicely. Nice!
This one is from Fred Wilson’s post – Posting And Tracking Flash Video.
My four rules for the future of media are:
1 – Microchunk it – Reduce the content to its simplest form.
2 – Free it – Put it out there without walls around it or strings on it.
3 – Syndicate it – Let anyone take it and run with it.
4 – Monetize it – Put the monetization and tracking systems into the microchunk.
How do you maximize #4 for the content creator? You let the user Attentionize it!
Technorati Tags: advertising 2.0, attention, Media 2.0, Semantic Web, Web 3.0
Read MoreSocial Media Feature Requests
I’ve been traveling a lot this week. Consequently, I’ve been spending a lot of time on planes. On my very first encounter with security I had to give up my hair gel, toothpaste, and shaving cream. At least I made someone’s day, not mine. Hair gel is over the line! It’s not even a liquid! Urrrrrr….
Ok back on topic…….
Offline RSS
- Make the graphics cache! Engadget really sucks without the graphics! In fact, many blogs contain graphics and multimedia. Give me an option to download and cache everything. That way RSS becomes usable offline. Why isn’t this in the spec?
- If a blog links to another blog in my OPML file, make the link work in my reader. Please!
- For those publishers that don’t post the full article in their feed – cache the actual page web.
User in control!
Podcasts
- Speed control – podcasts take to long to listen to at regular speed – it’s painful!
- 30 sec fast forward – ads today in Podcasts are valueless – guys please go look up reach and frequency! Godaddy 1000 times becomes valueless after impression #3. After 100 times if becomes anti-advertising. It pisses off the user!!!
- This may be a little late but if Gillmor Gang comes back. we need an Unsuck util for Steve’s podcast. The GG Unsuck util will download all 4 parts of the podcast, strip out the 5 mins of ads in each part, and rebundle into one ad free podcast. There should be an option for removing gang members by name as well. BTW, I would paid for this. Clearly the user is not in control here, Steve is!
Back to the airport. I wonder what I will be donating today. 
Technorati Tags: features needed, podcasting, RSS
Read MoreThe Future of TV
tvRSS
We don’t need no stinkin’ antenna, dish, or cable subscription. We don’t need no stinkin’ TiVo, PVR, iTunes Video Store or YouTube.
Just subscribe!
Technorati Tags: RSS, TV, web video
Read MoreThe universal sign for Help 2.0!
What happens when NewFire’s unread post count goes over 10,000?
The universal sign for Help 2.0!
Technorati Tags: Attention, attention is saturated, Help 2.0, RSS, Social Media, Web 2.0
Read MoreMy Attention is Saturated not Scarce!
I keep hearing it over and over again. In the new Media/ Web 2.0 world “attention is scarce.”
Starting with the father of the Attention Economy discussion Michael Goldhaber, continuing through Umair Haque’s brilliant writings at bubblegeneration.com, quoted repeatedly at eTech06, and throughout the blogosphere, this “attention is scarce” theme is resonating. Just do an “attention is scarce” query over on Technorati or Google.
I don’t know about you, but for me the new fundamentals of media 2.0 are not driving attention scarcity. They are driving attention saturation! My attention is saturated not scarce! That is a much different problem for publishers, marketers, advertisers, my family, my friends, my colleagues, and me. That problem requires a different set of tools for the 2.0 consumer and different strategies for the 2.0 marketer and 2.0 media. It means you may need an invitation or a recommendation to get through. It certainly means that Reach and Frequency as a strategy has zero probability of success!
Attention scarcity implies there is attention available. Come on in and I will give some of my remaining scarce attention. Attention saturation implies there is no attention available. It’s all used up. It means you need to displace some already engaged attention to get my attention. Today I own more music, DVDs, magazines subscriptions, tv subscriptions, radio subscriptions, dvd subscriptions, get more RSS feeds, email, ads, offers, marketing, spam, direct mail, have more active online and offline conversations going that I can possibly ever consume.
The New Fundamentals of 2.0 Media
The Old world media was about controlled (by oligopolies) scarcity with the content producer/ aggregator commanding choice leverage:
- Content Creation is difficult and expensive – requires capital to fund creation – basically the “Hit” game
- Gatekeepers control limited distribution – in virtually every media market there are 5 top players that control 80% of distribution
- Bigger audiences are better and move valuable
- The 30 second spot
- One-way broadcast model – third party time delayed back channel
The Media 2.0 World is about abundance with the consumer/ prosumer in control of choice leverage:
- Content Creation is easy and cheap – anybody can do it
- Distribution is friction free and open – anyone can post an RSS feed
- Small passionate affinities/ communities are WAY more valuable
- Word of Mouth
- Two-way – lot’s of real-time interaction
Media 1.0 was about FIND. Media 2.0 is about FILTER!
Technorati Tags: Attention, attention is saturated, attention is scarce, Consumer 2.0, Media 2.0, Web 2.0
Read More21st century advertising business model
Wanted to point you all to a very interesting Podcast over on Steve Gilmor’s AttentionTech about ad models in the 21st century. The Big Suitcase Part II – featuring Steve, Dan Farber and Dave Winer. I can believe it, I actually agree with Dave Winer….;-)
Download the Podcast HERE.
Here’s my comments:
On this one Dave Winer is right on the money! Intrusive advertising should be dead, it’s completely valueless to both the marketer and consumer over 98% of the time. Why bother.. Ads in RSS feeds can’t be much more effective..why bother!
Just because you are a professional writer you don’t have the right to an ad revenue stream. Those days are over. Consumers are not going to support ads everywhere – in their TV, at the movies, in their Microsoft software, in every web 2.0 app, in every search, in their RSS feeds, in every article. Dave is correct that’s the 20th century paradigm. That world was a function of content and distribution scarcity (mass media) where consumers didn’t have a choice or controll. Give a consumer a Tivo and what does he/she do? He watches more TV and fast-forwards through all the ads. We are now in a world of content and distribution abundance (micro media). In this world the consumer is in control not the publisher or marketer. Put ads in your RSS feed and the consumer can choose to unsubscribe to that feed and has the choice to subscibe to similar content from multiple other sources without ads.
Regarding attention data, I think Dave is right again. Don’t target me with attention data and send me intrusive ads…. That doesn’t solve anything. I don’t want intrusive ads! Don’t assume what I want…ask me!
Great stuff! I love this Podcast AttentionTech! Thanks Steve! Keep them coming!
Technorati Tags: Advertising, attention.data, AttentionTrust, Blogs, Distribution, RSS, RSS Advertising, TiVo, TV, Web 2.0
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